Colleen Ryan, owner of Wellness Solutions contacted Signpost Consulting because she wanted to grow her business from part-time to full-time. To achieve this Colleen also knew she needed some assistance with how to best market her business.
Colleen is a kinesiologist and BodyTalk practitioner and had the strap line ‘Healthcare for the 21st Century’, however I felt this did not make her stand out from all the other businesses in the vast wellness sector. We went through the Signpost Consulting process and developed the new strap-line ‘Creating Energy for Life’, after all that is what she does – gives clients more energy to lead the life they desire.
I don’t normally go about changing my clients business name, but as I went through the process Priority Wellness popped into my head and I really felt it was a nice play on words, explaining what she did, but also for clients to make themselves a priority. It also stands out more in a crowded market place than Wellness Solutions.
Next I submitted a comprehensive brief to the graphic designer who came back with this as the new logo. The tree represents something living, full of life, the person is reaching up being one with nature and a healthy balance (the core of kinesiology) and the logo certainly exudes energy. The feedback to Colleen has been overwhelming.
previous logo & business card
new logo & business card