“Can you help me with advertising?” If I had a dollar each time a prospective client asked me that question, I’d be retired by now and living a life of leisure. Actually, I probably wouldn’t because I love what I … Read More
Anyone in business should know a bit about marketing. Perhaps surprisingly, though, many business people find marketing to be something of a mysterious black hole that gobbles up money. If you are one of those people, this post is for … Read More
Each and every one of us is unique. We all have different backgrounds and personalities. And isn’t that what makes life interesting? To be successful, your business must be unique, too. Today’s consumers live in a world of choices. So, … Read More
Imagine having no competition. It would be great, wouldn’t it? Well, maybe not. In reality, competition is healthy — for you and your clients. No one likes a monopoly When an organisation holds a monopoly, there is no incentive to … Read More
It’s a brand-new year. And while you bask in post-Christmas rejuvenation, now is an ideal time to reflect on 2015, set some marketing objectives and plan for the year ahead. Three questions How was 2015 for you? What did you … Read More
As we approach the summer break and the year draws to a close, it’s easy to wait until the new year before putting your business plans in place. A quick check now will help make 2016 even better. You’ll be … Read More
Do not underestimate the importance of a call to action. Failing to have a call to action on a website or in marketing material is a common mistake. It’s like a salesperson making a presentation and not asking for an … Read More
Personal selling used to be the be-all-and-end-all. This is no longer the case. Why? Well, the world has changed. In days gone by, consumers relied on sales people as a source of information. Now, thanks to the Internet and mobile … Read More
Christmas is just around the corner. And while you may be dreaming of a decent holiday and plenty of presents, don’t forget your A customers. Remember my last post? In it I talked about the importance of looking after your … Read More
The ancient Greek storyteller Aesop once said, “In trying to please all, he had pleased none.” The same can be said for marketing. What does your ideal client look like? What are their needs and what problems do they face? … Read More