Fundamentals of marketing communications

As we approach the summer break and the year draws to a close, it’s easy to wait until the new year before putting your business plans in place. A quick check now will help make 2016 even better.

You’ll be well on your way to attracting your ideal clients and growing a profitable business if you make sure you have these key fundamentals of marketing in place.

Our Top 8 Fundamentals of Marketing

• Make a plan – Planning makes life so much easier. Content plans are great for working out what your theme is going to be each month.

• Have a tagline that explains what you do in five words or less that will resonate with your customers.  Often you are so wrapped up in your own business, you can’t see the wood for the trees, and tend to talk to clients like they’re part of your team. In fact, sometimes they may not understand what you are selling. Make sure you have a tag line that sums up your business in five words or less and explain it in laymen’s terms.

• Start writing blogs – Blogs serve two main purposes. They are an opportunity to show prospective clients that you are an expert in your field.  Because blogs stay ‘on file’ on your website, they become like your business’ own library of relevant content. This new content also helps your SEO rankings as well as giving you great content for social media posts.

• Invest in a good logo – A logo is like your shop window, it portrays what your business is all about and is the first step to building a brand.

• Make sure your website answers all your clients questions – Do not be afraid to share your knowledge – it gives your clients confidence.  Don’t worry too much about what your competitors learn from you – if they really want to find out what you’re doing they’ll find a way.

• Do you really need new customers or do you need to nurture your existing customers more? – It costs six times more to get a new customer, look after the customers you already have and let them be your brand ambassadors via word of mouth referral.

• Do not forget WIIFM! (What’s In It For Me!) – Every time you communicate with a customer, make sure they understand what problem you are solving for them and what benefit your product/service will give them.

• Give your clients guidance – Make sure that every time you communicate with your customers, you supply a call to action, guiding them on how to best engage with your business. Don’t leave them hanging and potentially miss out on new work.